Latest thinking
Thoughts on integrations, development, and building better tech for growing businesses.
Development
How to Choose a Web Developer for Your Small Business
"Agency, freelancer, or full-time hire? Here's a framework for making the right choice."
Development
How Much Does Custom Software Cost in 2025?
A realistic breakdown of what custom software costs for small businesses — from simple tools to complex platforms.
Integrations
"What Is an API Integration? A Plain-English Guide for Business Owners"
APIs connect your business tools so data flows automatically. Here's what that means in practical terms.
Integrations
Why Your Business Tools Don't Talk to Each Other (And How to Fix It)
Most small businesses run 6–12 different software tools. Almost none sync automatically. Here's how to figure out what to connect first.
AI & Automation
How I Use AI to Ship Client Work Faster Without Cutting Corners
AI tools have compressed the research, boilerplate, and iteration loops that used to eat hours on every project.
Development
Build vs. Buy: How I Help Clients Make the Right Call
Custom software vs. off-the-shelf — there's a framework for making this decision that saves a lot of wasted money.
Shopify
The Right Way to Set Up Inventory Sync Between Shopify and Your Accounting Software
Most Shopify sync setups break at scale. Here's the architecture that holds up.