SEO & Growth

Drive traffic and leads with SEO, PPC, social campaigns, email marketing, and conversion optimization. We build growth strategies that are measurable, sustainable, and tied to real business outcomes — not vanity metrics like impressions or follower counts. Every engagement starts with understanding your unit economics, customer acquisition cost targets, and lifetime value, so we can focus investment on the channels and tactics that actually move revenue.

Technical SEO Content strategy PPC / Google Ads Social campaigns Email marketing Analytics

Search engine optimization

Technical SEO audits, keyword research, on-page optimization, structured data implementation, and content strategy — built on fundamentals that drive long-term organic growth rather than tricks that stop working after the next algorithm update. We start with a comprehensive site crawl using Screaming Frog and Google Search Console data to identify indexing issues, broken links, duplicate content, slow-loading pages, and missing structured data. From there, we build a keyword map that aligns search intent with your product and service pages, identifying gaps where high-value queries have no corresponding content. On-page optimization covers title tags, meta descriptions, heading hierarchy, internal linking structure, image alt text, and schema markup for FAQ, How-To, Product, and Local Business rich results. For content strategy, we deliver a prioritized editorial calendar with topic clusters, target keywords, search volume estimates, and content briefs your team or writers can execute against. Monthly reporting tracks keyword rankings, organic sessions, click-through rates, and conversions attributed to organic search — so you always know what the investment is producing.

Paid acquisition

Google Ads, Meta Ads, LinkedIn Ads, and retargeting campaigns built to generate qualified leads and measurable sales — not just clicks. We structure campaigns around your sales funnel: top-of-funnel awareness campaigns with broad targeting and engaging creative, mid-funnel consideration campaigns retargeting engaged visitors with case studies and social proof, and bottom-funnel conversion campaigns with strong calls to action and optimized landing pages. Every campaign includes proper conversion tracking via Google Tag Manager, offline conversion imports from your CRM for lead-gen businesses, and ROAS or CPA-based bidding strategies tuned to your margin targets. We manage budgets with daily monitoring, adjusting bids, pausing underperforming ad groups, and scaling winners. Creative is A/B tested systematically — headlines, images, calls to action, and landing page variations — with statistical significance thresholds so we act on real signal, not noise. Monthly reports cover spend, impressions, clicks, conversions, cost per conversion, and revenue attributed, with plain-language commentary on what changed and why.

Email & conversion

Email marketing sequences, landing page optimization, and conversion rate improvements that help you extract more value from the traffic you already have. We build automated email flows in Klaviyo, Mailchimp, or ActiveCampaign — welcome sequences for new subscribers, abandoned cart recovery series, post-purchase nurture campaigns, win-back sequences for lapsed customers, and re-engagement campaigns for inactive segments. Each email is designed with responsive HTML templates that render correctly across Gmail, Outlook, Apple Mail, and mobile clients, with clear calls to action, personalized content blocks, and proper list hygiene practices to protect deliverability. For conversion rate optimization, we use tools like Hotjar and Google Optimize to identify friction points on your key pages — analyzing heatmaps, scroll depth, session recordings, and form analytics to understand where users hesitate or drop off. We then design and run structured A/B tests on headlines, page layouts, form fields, button copy, and social proof placement, tracking each experiment through to revenue impact rather than just click-through rate. The deliverable is a documented experimentation log with results, learnings, and a prioritized backlog of future tests.