Available
I build technology that works.
Custom software, integrations & automation for small business.
I'm Dean Robbins. Over 20 years of helping small and mid-sized businesses look better, run smoother, and grow faster — from branding and web development to custom software, e-commerce, and automation. I leverage modern AI tools to deliver more, move quicker, and keep costs manageable.
// connect → automate → ship async function buildBetter(business) { const systems = await audit(business.tools) const plan = await design(systems.gaps) const product = await ship(plan, { fast: true }) return product // on time, on budget }
Services
One Partner.
Every Solution.
Web & App Development
Responsive, high-performing websites and apps that convert visitors into customers.
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E-commerce Solutions
Launch or upgrade online stores with smooth checkout, inventory sync, and payment integration.
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API Integrations
Connect your tools securely with custom APIs to streamline workflows and boost efficiency.
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Branding & Creative
Craft memorable brand identities, logos, and marketing materials that resonate with your audience.
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SEO & Growth
Drive traffic and leads with SEO, PPC, social campaigns, email marketing, and conversion optimization.
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Strategy & Consulting
Gain actionable insights and roadmaps for growth, branding, and digital strategy success.
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How I Work
From idea to launch
in four steps.
01
Discovery
We talk through where you are and where you want to go. I ask the right questions, listen hard, and find where the biggest opportunities are hiding.
02
Scope & Plan
You get a clear proposal: what we do, when it's done, and what it costs. Fixed-price or hourly. No surprises, no fluff.
03
Build & Deliver
We execute. Fast, focused, and collaborative — with regular check-ins so you're never in the dark. AI-powered delivery means more value in less time.
04
Support
The relationship doesn't end at launch. Most clients keep me on retainer for ongoing updates, new initiatives, and continuous improvement — because good work always leads to the next opportunity.
Have a project in mind?
Whether you have a specific build or just a question — I'm happy to talk it through. No pitch, no pressure.
Blog
Latest thinking.
Development
How to Choose a Web Developer for Your Small Business
"Agency, freelancer, or full-time hire? Here's a framework for making the right choice."
Development
How Much Does Custom Software Cost in 2025?
A realistic breakdown of what custom software costs for small businesses — from simple tools to complex platforms.
Integrations
"What Is an API Integration? A Plain-English Guide for Business Owners"
APIs connect your business tools so data flows automatically. Here's what that means in practical terms.
Integrations
Why Your Business Tools Don't Talk to Each Other (And How to Fix It)
Most small businesses run 6–12 different software tools. Almost none sync automatically. Here's how to figure out what to connect first.
FAQ
Common questions.
How much does a project cost?
It depends on scope. A brand identity or simple website might start around $3,000. Custom software, integrations, or e-commerce builds typically fall between $5,000 and $25,000+. I provide a clear, fixed quote before any work starts — no surprises.
How long does a project take?
A branding project or landing page can be done in 1–2 weeks. A Shopify store or API integration is typically 3–6 weeks. Full web applications or multi-platform builds run 8–12 weeks. I give you a timeline estimate before we start.
What if I'm not sure what I need?
That's completely normal — most clients start there. I offer a free discovery call where we talk through your business, your goals, and what's not working. I'll recommend an approach and give you a clear next step, even if that means not hiring me.
What's the difference between hiring you vs. an agency?
You work directly with me — no account managers, no handoffs, no layers. You get senior-level experience, faster communication, and lower overhead. I handle the full scope or bring in specialists when needed, but I stay your single point of contact.
Contact
Let's talk.
Tell me what you're working on — even a rough idea is enough. I'll give you an honest take on what makes sense.